Brand Questions

Brand Client Questionnaire

About the Brand

Help us understand your brand's identity and values

What is your brand name and the meaning behind it?

What is your brand's mission statement? (if you have one)

How long have you been in business?

What service(s) or product(s) does your brand provide?

Why was your company started and what was the motivation?

What pain points does your brand solve for your audience?

If you were to describe your brand in one word, what would it be and why?

Who are your competitors?

How is your brand similar to your competition?

What sets your brand apart from your competition?

What are the strengths of your brand?

What are your weaknesses?

What are your brand values?

What are the long-term goals of the company? Where do you see your company in 5 years? 10 years? 30 years time?

About the Target Audience

Tell us about who you're trying to reach

Who is your primary target audience?

If there is a secondary audience, who are they?

What is your target audience's age group?

Are they mainly male or female?

What is it about your brand that attracts your target audience?

How do they usually find you?

About the Logo/Identity

Help us understand your visual identity needs

What is your current logo? (if you have one, please upload here)

Choose File

What do you like and dislike about your current logo? (if you have one)

What do you want the new identity to accomplish?

Do you have a tagline or slogan that goes along with your logo?

Are you looking for an icon or a stylised typeface as your logo?

What three words would you like your target audience to think of when they look at your new identity?

Which of these words is a better fit for your brand? Traditional or modern?

Which of these words is a better fit for your brand? Friendly or corporate?

Which of these words is a better fit for your brand? High end or cost-effective?

Which of these words is a better fit for your brand? Consumer or Trade/B2B?

Which 3 brands do you love and why?

Design Preferences

Share your visual preferences and design insights

What are your colour preferences?

What are your typography preferences?

In your opinion, what defines a successful logo?

Do you have any additional budget to purchase typefaces from type foundries? If so, how much?

When looking at other brands' logos, which do you like and why?

Are there any brand's logos you particularly dislike and why?

Anything Else?

Share any additional information that might be helpful

Is there anything else you feel we haven't covered that would be beneficial to the design process? If so, please add in here!

Jānis Veidelis

July 22, 2025

Very happy with the new website at Ride&Grind Great communication and work from Alan. Very Happy.

Sarah Cartwright

November 22, 2024

Amazing service from Alan at Nettl - fast and so helpful. Alan designed and set up my business website and has always jumped to help if I've ever had any issues. 100% recommend.

Hannah Gordon

September 5, 2024

Alan provided us with a fantastic service when creating our website. He really listened to our vision and wants to create something we are very proud of. Going above and beyond to make it look smart while still being high performing and functional. Even after project end Alan is still there to give us guidance and offering a helping hand if needed. Cannot recommend his services more, if you are looking for a knowledgeable and switched-on web designer, look no further!

kenneth robertson

October 18, 2023

I would highly recommend Alan and his team. Friendly professional and a great website and all at a very reasonable cost.

Patrick Roden

September 19, 2023

Can not recommend highly enough! Words can not do justice how great this service was. We had a major issue on our website and our usual provider was away on Holiday. Alan and his team were quick to respond and had the issue fixed in no time. They literally saved us thousands of pounds in revenue. You could not do any better than these guys!!

You More

February 10, 2023

Alan and the team recently built our new website - they were fantastic from start to finish. I would highly recommend working with them!

Matt Bray

November 20, 2021

Alan was excellent, and spent time with me talking through different options and giving advice. Got the prints through yesterday and couldn't be happier, they look amazing. I will be using Alan for all my printing needs going forward. Highly recommended

Alice Downie

May 13, 2020

My experience with Nettl of Stirling has been absolutely brilliant from start to finish. I recently started a business and was very clear on our values and purpose but I didn't know how to translate this into our branding. Alan came up with brilliant designs based on my descriptions of the business and culture, and the results were even better than I could have imagined. Alan also created a website that we absolutely love, it has great functionality, looks fantastic and is very user friendly. I can highly recommend Nettl of Stirling, and I will not hesitate in using them again for all our future design / branding projects.

Kieth Deats

March 30, 2020

high high quality websites and graphics

MNM

March 28, 2020

I was introduced to Nettl Stirling back in 2016 and was impressed by how quickly Alan grasped our web site, design and print needs. He has worked on a number of projects for me and I look forward to working with him on many more.

Rollerbeats Ultimate Rollerskating Experience

October 19, 2019

Got our website done with Alan at nettl. Would definitely recommend him. He really listens and takes his time to understand exactly what your after. We also recently got some flyers from nettl and the quality was excellent. Very clear prints.

Julia Solomon

May 28, 2019

Absolutely loved my experience of working with Alan at Nettl of Stirling. The website is absolutely beautiful and tailored to my needs exactly! He was very accommodating, friendly and pleasant to work with.

Taylor Trees

February 8, 2019

Fantastic service! From the initial meeting to discuss ideas/options, throughout the design phase and to the final outcome all top class. Great communication when sorting out the smaller details to get it exactly the way we wanted. Would highly recommend and look forward to working together in the future.

Jennifer Mcewan

January 27, 2019

Absolutely delighted with all of the work that Alan completed for us ... and I think we put him through his paces with all our requests ! We would highly recommend .. a genuinely lovely guy to work with also ..

Beauty Box Stirling

December 7, 2018

Fantastic service and website from Alan, we needed a quick turn around as our salon was being renovated and he delivered. Love the design and we got exactly what we wanted.

Achnacree Homes

August 21, 2018

Sometimes you get lucky in life and that’s what happened when we discovered Nettl in Stirling! We would 100% recommend Alan for any business in need of a digital marketing wizard to help promote you. When we were setting up our new development business we had lots of vague ideas about what we wanted to achieve but no idea how to refine them and piece them all together. However Alan took the time to understand our business, what we needed and how we might achieve that before using his extensive creative skills and expertise to produce a superb professional identity for us. We now have a beautiful intuitive website with distinctive branding and a range of stunning promotional brochures & flyers printed in quality high definition. It was an unexpected bonus to discover Alan is a talented artist too and it’s very special to have a gorgeous watercolour interpretation of a photograph now featured in our brochure. Alan & Satchmo the Wonderdog are the perfect team... Alan offers a unique blend of creative talent, extensive knowledge of digital marketing and the ability to intuitively interpret sketchy ideas, hopes and dreams! Satchmo meanwhile brightens your day with his effusive welcome and delight at being in your company!

Joanne Brown

July 12, 2018

Susan Ross

March 30, 2018

Thanks for making the creation and design of our new website such a pleasant and painless process. We had a vision in our head and are now delighted to see it as a reality, and more.

Karla Grant

August 1, 2017

Five star service - they designed and printed my event tickets and programme. They are currently building my website! So easy to deal with! :)

Gavin Richardson

July 26, 2017

We would like to say a huge THANK YOU to Alan at Nettle of Stirling for designing our new website and integrating it to our Eposnow till system. Alan has been so helpful at every stage of the project. Nothing is too much trouble. A fantastic graphic designer, and also brilliant at the technical side of website building. A rare thing indeed. Highly recommended!! Gavin The Canvas Art Gallery

Patricia Manson

June 16, 2017

He is our hero...wonderful designer, extremely empathetic to business needs, very well priced.

Gary Easton

August 25, 2016

I approached Alan at Nettl to create a logo and mobile friendly website for our new company, Tax IQ. Alan made the process extremely simple and efficient with his calm nature and friendly manner. We are absolutely delighted with the service we received and will be recommending him to others. Nettl have also produced our business cards and stationery, so we didnt need to go anywhere else !

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