From Utility to Personality (and a 60% Surge in Organic Traffic) 

We gave Brightwater’s new brand the online stage it deserved. With bold colours, slick animations, and SEO that flows, their website now reflects their vibrant identity while making it easier than ever for customers to switch and save.

Our mission

To make water services anything but dull. Brightwater wanted to shake off the grey, corporate look and embrace something bold, fun, and refreshingly clear. Our job was to turn that vision into a website that not only looks the part but makes switching, saving and engaging with their services as simple as turning on a tap.

"Alan really listened to our vision and created something we are very proud of.”
– Brightwater

see the site

Simplified for customers

User experience

Water bills aren’t exactly everyone’s favourite subject. So we cut the jargon, trimmed the clutter, and built a website that makes it easy to get a quote, switch suppliers, or find the info you need in just a few clicks.

SEO that flows

A shiny new site means nothing if no one sees it. That’s why we optimised Brightwater’s site for search. The result? More qualified traffic — people looking for business water services — flowing straight in. Better traffic, better engagement, fewer bots splashing around.

Before & After: Making Waves

When the new site launched in March 2024, Brightwater immediately saw the benefits. Not only does the website look the part, but the numbers back it up. Comparing year-on-year performance:

  • Active users jumped from 7.6k to 11k — a 45% uplift.

  • Organic search grew 60%, from 5k to 8.1k sessions.

  • Direct sessions surged 40%, proving the brand is being remembered and revisited.

  • Pageviews climbed to 27k, up 42% from the previous year.

  • Engagement events rose 43%, showing visitors are clicking, reading, and interacting more than before.

Even average session duration changes tell a positive story — shorter times with higher engagement often mean users are finding what they need faster, thanks to better site structure.

Text link

The Results

Water you waiting for? The Brightwater rebrand didn’t just look good — it performed. With stronger organic visibility, more qualified users, and higher engagement, Brightwater’s digital presence is now a powerful extension of their business.

Wish you were here?