We're not merely nodding to Prince's iconic album "Sign o' the Times"; we're talking about the timely evolution your website needs to keep the party alive. So let's get straight to the point and delve into the five key signs your site needs a revamp, all whilst channelling the Purple One's undeniable panache.
Feel as though your website's lost its rhythm? When visitors are more likely to click "exit" than "explore," it's a sign changes are in order.
Is your site caught in a 'Purple Rain' time warp? As iconic as that era was, websites, like Prince himself, need to adapt and evolve. Get on board with a sleek, modern design that resonates with today's online audience.
It's no longer the millennium; your website must adapt to screens of all sizes. Avoid any 'controversy'—ensure your site is as versatile as it is eye-catching.
Slow load times can ruin the user experience quicker than you can say "Let's Go Crazy." Optimise your assets and put the zip back into your site's performance. After all, a delay of even a few seconds can drive people away.
Google loves speed, and so will your search rankings. Fine-tune your SEO game, and you'll soon find your site shining like a gem at the top of the search results.
Confusing menus and broken links? If your visitors are getting lost, it's a clear sign your user experience needs a tune-up. Guide them smoothly through your site, so they leave feeling delighted, not bewildered.
Your visitors want information, not a riddle. Keep your site content as crisp as the intro to "Kiss" and make navigation a breeze.
If your site feels dated, it's time to introduce some modern functionality. Remember, broken links are not only detrimental to user experience but also a no-go for SEO. Keep things running smoothly.
A site without social media is like a guitar without strings. Integrate platforms like Instagram and X (the Social Formerly Known as Twitter) to keep your content fresh and relatable.
Lead your visitors where you want them to go. Clear, effective calls to action can make all the difference in achieving your site's goals.
Understanding your site's analytics is key to giving your audience what they desire. Keep track, refine, and improve.
Revamping your website isn't just a task—it's an opportunity to reinvigorate your online presence and set the stage for future successes. If any of these signs resonate with you, don't dither. Let's make your website the next chart-topper.
For those about to web
If I've had the pleasure of Zooming with you or meeting in person, you may have noticed I'm a massive music fan/nerd!
The wall of fame that sits behind me shows off my taste in music (good or bad, you can judge!). It's been a great conversation starter and ice breaker for Zoom calls and meeting new people. I feel it's really important in business to let your passions shine though - it's a great way to make a connection, spark conversations and is something I recommend you build into your brand voice or about us page. Whatever that passion may be, it can really help humanise a business.
For me, music plays a huge part in my life, my personality, and, something I'm obsessively passionate about - I try to inject it into my day wherever possible. It's one of the reasons why I got into design in the first place - a love of album covers, studying every inch of the sleeve, reading the liner notes, the smell of vinyl *Homer Simpson drool noise*. So many great and iconic designs.
Before Spotify, you either spent your hard earned cash (or pocket money) on an album based on the reputation of the band, recommendations from friends, or even by the cover art alone! We all judge books by their covers (trust me, I've bought a few dodgy albums in my time!) That's the power design has - it can turn you on or off in a split second.
Choosing a designer for your next design project is equally important - look at their body of work, are they serving up design hits - are their websites smashing it and going platinum? Can they help you get up the google 'charts' to that coveted number one spot? Okay I'll stop it with the music analogies!
Anyway, so far this week I've mostly been playing Tom Petty's Wildflowers - a tremendous album if you haven't heard it.
I'll leave you with some wise words from Mr Petty...
'Most of the things I worry about, never happen anyway' (Crawling Back to You).
Love that line. 🙂