Hey there, SEO enthusiast! Welcome to Part 2 of our radical journey: "The Breakfast Club of SEO: Assembling Your Keyword Squad." In this episode, we're gonna take a trip down memory lane and borrow some 80s high-school movie vibes to help you create a keyword crew that'll have search engines and users groovin' to your site's beat. So, grab some popcorn and let's get this party started!
And your goal is to form a legendary Breakfast Club of keywords. You know, that iconic group of misfits that somehow come together to create magic? That's your keyword squad. Let's get into the nitty-gritty of assembling this crew!
Just as the fateful Saturday detention brought the Breakfast Club members together, keyword research is where your keyword journey begins. You'll discover unique words and phrases to assemble your winning crew, with tools like Google Keyword Planner and Ubersuggest guiding you to uncover keyword gold. As you sift through diverse personalities, you'll identify potential stars that resonate with your target audience. Each keyword, much like each Breakfast Club member, brings something different to the table, and together, they'll make your website truly stand out.
Just like how the Breakfast Club was a mix of jocks, geeks, and rebels, your keyword squad needs diversity too. Say hello to long-tail keywords – the underdogs of the SEO world. These are longer, more specific phrases that might not have huge search volumes but make up for it in their ability to target niche audiences. They're like the Ally Sheedy character, flying under the radar but packing a punch when it comes to getting you noticed.
Remember that epic detention dance scene in the library? That's the kind of harmony you want in your keyword squad. Find the perfect balance between high search volume (the popular kids) and low competition (the quirky misfits) to create an SEO strategy that'll have Google doing the Moonwalk.
Here's a pro tip: Use a mix of head terms (short, high-volume keywords) and long-tail keywords (longer, low-competition keywords) to create a balanced ensemble that'll keep your website rockin' the search engine results page (SERP).
With your Breakfast Club of keywords ready to rock, it's time to ensure your website doesn't fade into the background like an extra in a John Hughes movie. Instead, let it take centre stage and have everyone humming "Don't You Forget About Me" every time they think of your site. How? By integrating those rad keywords into your on-page SEO.
Sprinkle your keywords throughout your website like an 80s hit soundtrack, weaving them into page titles, meta descriptions, headings, and content. But be cool about keyword stuffing, like overloading a C-90 mixtape; keep it smooth and make every track count. Keep it natural and let your keyword squad harmonise with your site, creating a memorable experience that has users and search engines alike chanting your name.
So, stay on top of your SEO game, and by the time the final bell rings, your website will be the talk of the digital town, with a well-rounded keyword squad that has both search engines and users singing your praises. So, keep honing your SEO skills, and who knows?
Cue Air Punch
So for those about to SEO...
Ah, evergreen content. Just like the roots of rock n' roll, it's here to stay, making its mark throughout time. Dive in, and let's jam out on this topic together!
You ever hear a classic rock song and think, "Man, this never gets old"? That's evergreen content for ya – always relevant, always fresh.
Characteristics of Evergreen Content
Timelessness: Just like our love for old school rock, it never expires.
Relevance: Keeps the audience engaged, no matter when they stumble upon it.
Authority: Positions you as the "rockstar" in your niche.
Imagine evergreen content as The Beatles and time-sensitive content as the one-hit wonders. Both have their moments, but only one truly stands the test of time. “I’m too sexy for my shirt…” (see what I mean).
Cue the guitar solos, folks! Here's the main chorus of why evergreen content is the real headliner for your business.
Search engines love them some evergreen. It's like having a permanent spot on the top charts. "Greetings pop pickers…Not 'arf mate!"
Consistent Traffic Flow
Keeps the audience coming back for encores. More eyeballs, more applause!
Builds Authority and Trust
You're not just any band; you're the one with the timeless hits. Evergreen content positions you as a thought leader.
Let’s get the amps turned up to 11 and understand why evergreen content is the real rock n' roll of the digital world - your content will ‘keep on rockin’ in the free world’.
Everlasting Like Legendary Rock Music
From Elvis to Zeppelin, some tunes never fade away. Similarly, evergreen content remains in the spotlight.
The Unchanging Beat of Evergreen
While trends may come and go, the rhythm of evergreen content remains steady, drawing in listeners—erm, I mean readers—for years.
Personal Story alert: When Facebook Went Offbeat
Alright, alright, alright…gather round. Storytime with a twist of personal woe and a sprinkle of rock n' roll. I recently faced the digital version of a stage dive gone wrong - my Facebook got broken into when in Bali!
“Tonight there’s gonna be a jailbreak, somewhere in this town” (I’d probably check the Jail, Phil).
The Hacking Incident
So I’ve now lost access to my business page. Feels like someone stole my favourite guitar! How can I connect with my ‘fans’ now? (did somebody shout ‘what fans’? You Judas).
The Role of Evergreen Content in Recovery
Well, thanks to the evergreen content on my website, the show must go on! My readers still have a place to turn on, tune in and vibe out, even after the main stage went dark. Hurrah.
Want to join the hall of fame of digital rockstars? Here's your ticket to the top.
Choose subjects that are always in vogue. Think "Stairway to Heaven" and not just the summer hit of '94. (‘Saturday Night’ by Wigfield if you really wanna know).
Keep It Updated
Rock may never die, but it does evolve. Refresh your content, give it a new beat now and then.
Engage Your Audience
Invite them to sing along! Use relatable anecdotes, sprinkle some wit, and make it a two-way concert. We all know the best gigs require some crowd participation. "Ay-Oh!” Indeed Freddie
So, there we have it folks. Evergreen is golden.
Evergreen content is the unsung hero, the legendary guitar riff, the timeless beat in the cacophony of digital content. It endures, it engages, and it establishes you as the rockstar you are. So, are you ready to roll?
For those about to web…
Bust those pesky Google ghosts and make your website visible with our SEO essentials!
Welcome to the first instalment of our Ghostbusters Guide to Bustin' Google Ghosts! If you're a business owner, blogger, or online marketer, you know that having a strong online presence is essential for success. But with so many Google ghosts lurking around, it can be challenging to know how to get your website to rank higher and stand out from the crowd. Fear not, for we have the ultimate guide to help you bust those ghosts with ease. In this first part, we'll give you the lowdown on SEO basics.
I. Spotting Google Ghosts
Before you can start busting those ghosts, you need to be able to spot them. Google ghosts are factors that prevent your website from being easily found and indexed by search engines. Some common ghosts include:
II. Keyword Research: The Proton Pack of SEO
Keywords are essential tools in your SEO arsenal. Here's how to harness them:
III. Meta Tags: The Ghost Trap
Ensure search engines grasp your page's essence:
IV. Quality Content: The Ecto-1
Drive your website's success with stellar content:
Busting Google ghosts can be challenging, but armed with the right tools, it's entirely feasible. With effective keyword research, meta tag optimization, and captivating content, you're set to gain better visibility.
When you think SEO, remind yourself: "I ain't afraid of no ghosts!" Regular updates will keep those ghosts at bay, boosting your search engine ranks and attracting more visitors.
Stay with us for more Ghostbusters Guide editions, offering advanced SEO techniques to elevate your online presence.
So for those about to SEO… who you gonna call?
Welcome to the digital stadium, where the stage is your website, and your audience spans across the globe. Just as rockstars electrify the crowd with killer guitar solos and catchy lyrics, you need to keep your visitors hooked with a web design that's both visually compelling and user-friendly. Make your website into your 'Hotel California' – once visitors check-in, they can’t ever leave.
Let's kick off this concert with the heart and soul of your website – the User Experience (UX) and User Interface (UI) design. Just like the pulsating rhythm section of a band, UX/UI design lays the groundwork for a smooth, intuitive experience, making your website as easy to navigate as the lyrics sheet of a Beatles song. Nah, nah nah, nananana, nananana, hey… it’s UX Dude! Sorry Paul.
UX/UI design is all about harmony. The key is to make the user's journey as effortless as possible, just like the flow of a well-arranged setlist. Interactive elements should be strategically placed, easy to find, and satisfying to use, turning every click into a foot-tapping beat.
Visual design is the lead vocalist of your website – it's the first thing people notice and the most memorable part of the experience. To ensure your website hits the high notes, use captivating images, catchy headers, and a colour scheme that's as harmonious as a Queen harmony. Ay-oh.
And like any good frontman/woman, your visual design should resonate with your audience. Think of the legendary Bowie, an outer planetary chameleon of style, constantly adapting to meet the taste and expectations of his fans. Your visual design should be a reflection of your target audience's preferences and sensibilities. You don’t need to don your thunderbolt make-up, but be prepared to make some ch-ch-ch-changes.
Now, what's a rock concert without an audience? And for your website, that's where Search Engine Optimisation (SEO) comes in – it's the radio play that gets you the crowd. SEO, with its keywords and backlinks, is like the drummer, providing the steady beat that keeps your website visible and relevant in the vast digital concert of the internet.
Blogs, as discussed in our previous piece, are a fantastic way to improve your SEO. They're like the prolific songwriting of Lennon & McCartney, constantly delivering fresh content that keeps your site active and Google happy. To the toppermost of the poppermost.
Just as The Grateful Dead cultivated a massive, loyal fanbase with their Deadheads, your website needs a dedicated following. Social media is the modern day fan club – it's where you engage with your audience, share your content, and spread your brand's message.
Having shareable content on your website, such as blogs or videos, allows your audience to promote your site on their social channels, further boosting your reach. Just like the way fans used to make mixtapes to share their favourite tracks, social shares can bring new visitors to your site, turning them into fans, one post at a time. And you’re not limited to a c90 tape!
Last but not least, interactive elements are the final encore that leaves your audience begging for more. They're the Hendrix guitar solos that turn a good concert into a legendary experience. Quizzes, polls, feedback forms – these are your solos, transforming your website from a passive experience into an engaging jam session.
Interactive design promotes user engagement and increases dwell time, signalling to search engines that your website offers value – it's the standing ovation that tells Google your site deserves the spotlight.
Designing a website that rocks in 2023 is like organising the ultimate concert. It requires a harmonious blend of UX/UI design, visually captivating elements, SEO-optimised content, an active social media presence, and interactive features to keep your audience engaged.
When these elements come together, you create a digital experience that's as unforgettable as a live concert – a website that not only draws in visitors but keeps them coming back for more. Just like the enduring appeal of rock and roll, a well-designed website never goes out of style. Let's keep the design world rocking, one site at a time.
It's 2023, and people keep asking me if blog writing is dead or if it's still rocking the world like Mick & Keef. Well, hold onto your socks, folks, because blogs are doing more than the moonwalk - they're delivering a head-banging solo in the digital concert of content. Just like my music taste, good blog writing is timeless - it keeps on rocking.
Even in our 'Black Mirror'-esque digital age, blog writing stands tall like a rebel with a cause, playing the enduring power of the written word like Hendrix rocked his Stratocaster at Woodstock. It’s a stage where thoughts and ideas are not just expressed,they're etched into the annals of the Blog & Roll Hall of Fame, achieving a form of immortality like Keith Richards.
In a sea of TikToks and Instagram reels, blog writing is like your favourite vinyl record. It brings about a deeper connection, a richer narrative - it's genuine, personal, and just brimming with heart - it also sounds (and smells) so much better eh? Blogs can touch lives, offering comfort, sparking inspiration, and providing a whole new perspective, just like the way 'Bohemian Rhapsody' can send chills down your spine every single time. Mamma, ooh ooh ooh.
And let's not forget that blogs are the ultimate open mic night for your thoughts and feelings. It's 2023, and nothing's cooler than being yourself (especially true for Bob Dylan). Through blogs, you can explore your passions, address issues close to your heart, or share personal narratives - much like Morrissey's lyrical soul-baring in the '80s.. without blogs, your SEO is going to struggle - "Oh Google, I can see the rankings falling over my site…and as I log into an empty analytics dashboard; Oh well. Enough said” (not, the Smiths)
Blogs are the Rolling Stones of inspiration and motivation. Through personal triumphs and lessons learned, bloggers have the potential to ignite a spark within their readers, reminding us all that we Can't Always Get What We Want, but if we try sometimes, we might find, we get what we need. Preach Mick, preach.
On top of the emotional and artistic punches that blog writing packs, they also wield a secret weapon - SEO. Blog posts are like Hans Zimmer's scores - when done right, they elevate the entire experience, and before you know it, Google's spotlight is shining right on you. They attract organic traffic, the lifeblood of any site, like a headlining act draws a crowd.
Blogs also come with the gift of credibility. In the wild, wild west of misinformation, a well-written blog is your trusty steed, helping you establish authority, just like Clint in a Spaghetti Western.
In the digital space, authentic blogs stand out like Kubrick masterpieces in a pile of straight-to-DVD movies. Human-written content has a unique voice, a personal touch - something that even the smartest AI can't replicate (we’ve all seen Terminator 2 - it doesn’t end well when we rely on AI.). And just like the trusty narrator in 'The Shawshank Redemption', blogs build a sanctuary of trust, drawing readers back with an insatiable hunger for more, like the sweet taste of freedom after years of confinement. You read that in Morgan Freeman’s voice didn’t you?
This connection isn't a one-hit wonder; it's a chart-topping classic that keeps getting airtime. By consistently providing valuable content and actively engaging with the audience, bloggers can create a loyal fanbase. It's like being part of a dedicated fan club, with newsletters and social media interactions replacing meet-and-greets.
Blogging today is more than just words on a screen - it's a multimedia rock festival. Alongside text, you have infographics and videos adding a visual splash, making the experience as immersive as a Pink Floyd concert. Hey man, don’t bogart that joint.
Video blogs and podcasts are the new rockstars of content, providing an engaging alternative to traditional writing, like how MTV revolutionised the music industry. Add in interactive elements like quizzes, polls, and surveys, and your blog becomes a jam session, fostering a stronger bond with your audience.
Collaborations and influencer marketing? They're the digital age's version of a supergroup. Team up with other bloggers or influencers, and you can tap into new fan bases and ignite a frenzy of fans, expanding your reach faster than the British Invasion of the 60s.
And in the End the love you take is equal to the blogs you make… I think Macca said that.
So there you have it folks, just like vinyl records and rock 'n' roll, blog writing in 2023 is far from being a thing of the past. Its ability to connect, inspire, and captivate is a timeless classic, and the SEO benefits are the cherry on top of the digital sundae. Blogs provide a unique, human touch that makes them stand out in the digital crowd, just like a rockstar in a sea of boybands. So let's crank the amp to 11, and keep on blogging, because this concert has a never ending encore.
Did you hear that?
Sounded like a rumble in the rankings.
That could be because Google recently announced a major update, or rather a series of updates, to their broad core algorithm.
It’s the most fundamental part of a magic formula.
A series of complex calculations that decide where your website appears, if at all, in Google’s search results.
Well, maybe. Probably.
You see, Google makes changes all the time (in one year as many as 9 per day on average) and they don’t usually say anything.
When they do make a core update, there’s a big announcement. Followed by much commotion and hoo-hah in the Search Engine Marketing circles.
It’s a sure sign the changes are big ones and potentially rather disruptive.
Good or bad? Hard to tell. Maybe indifferent.
Because it could lead to a big drop in your website traffic.
Simply falling just one place in the search rankings could mean losing 13% of your visitors.
Cascade out of the top 3 and lose around 60% of the clicks.
Tumble to the bottom of page 1 and see your organic traffic virtually disappear.
It doesn’t have to be all doom and gloom of course…
SEO is a zero-sum game.
What’s bad news for one website could be good for another.
You might benefit from climbing a spot or two. A page or two.
Break into the top 3 places and it could be a game changer for your business.
If your motives are in-line with Google’s view of the web-wide-world then by jingo, thou shalt be rewarded.
If, prior to Google’s mobilegeddon update, your site was mobile’s bff.
Then arise, Lord Liquid Layout.
Prior to Google’s Panda update, you might have invested time creating thorough, unique, compelling content.
Arise, King of Content.
Perhaps if you had your SSL in place before Google’s update to flag non https sites as ’not secure’ then arise, Sir Site Security III.
OK, the last one was not a core update, but you get the message.
It’s about being prepared. And then subsequently rewarded.
The best way to get ready for a core update is to worry less about what Google are doing.
And more about what you are doing.
Be less concerned about trying to guess how Google will interpret signals.
And focus more on how to add value to your visitors.
Do you know why?
Because, like the cast of Disney’s Frozen once sung, some things never change.
Whatever the update, one fact remains consistent.
The job of the search engine is to always recommend the best sites for the user’s query.
So your mission (if you choose to accept it) is to:
How does a Formula One racing team win a championship?
They have the fastest car? One of the best drivers? Possibly. Often both.
But the fact is, thousands of successful factors must combine to make this happen.
Sure, just like the driver or engine power, some aspects more important than others.
But it’s about optimising everything for peak performance.
Put a little time aside to explore Google Analytics and Search Console.
You’ll be able to take a look at the data.
Specialised tracking tools can monitor performance across a wide range of criteria.
Such as device, location different search engines and even analysing different user intent.
They will notify you when your rankings change.
And you can have them monitor your competition too.
See how they are performing for the same keywords and key phrases.
If someone has gotten the jump on you following a recent update, it might be worth a deeper dive to investigate why.
There are plenty of other free (and freemium) SERP tracking tools available.
To name just a few.
Ignore the fact that two Disney references in one post is way too much and understand that search-engine-land is a volatile place.
Your website ranking can go up as well as down.
Think of the search landscape as fluid. Forever in motion.
It’s important to work consistently to improve your offering.
Google once likened core updates to a list of top movies.
One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.
So what they’re saying is, your website doesn’t need to change for your ranking to change.
Other sites might come up and knock you off your perch.
Or, your offering might be interpreted as offering more value.
But unlike a classic 80s movie like Lost Boys, which should get more credit now than it did…
A website that hasn’t changed in a year is less likely to receive accolades.
In fact, that’s only really likely to happen if you improve it.
Work on it. Keep working on it.
Keep swimming and you may reach the surface.
Stop swimming and your site will slowly sink.
You see, SEO is a little like going to the gym.
Go consistently, work hard. You’ll see results.
Stop going. What happens?
Well, you may need to loosen that belt again.
Google won’t say specifically. And it’s perhaps a bit early to tell.
However, if recent history is anything to go by, it’ll be about 3 things
We’ve already seen Google’s Core Web Vitals play a strong part…
And any new signals complement factors already in play regarding page experience.
Things like mobile compatibility and site security for instance.
There are rumblings from the seo community about this update tackling spam or ai content.
Or perhaps doubling down on the E.A.T (Often now E.E.A.T):
We’ve also observed results from a focus on semantic search. Semantic search isn’t just about similar words for the same things. But rather it’s about a big focus on understanding what people really mean when they search. What are they looking to do, exactly? What is the Search Intent?
The latest update has been a bit, let’s say, volatile. This has prompted a few people to ask if Google felt they had got this one wrong. When Google’s John Mueller was asked about it, he said “I’d expect a focus on quality to continue”. A little vague, but there you have it. Focus on providing quality content for your audience.
You matter, too. You know that, right?
In addition to Google rewriting their magic formula, your business evolves.
Markets move, customers change, competitors adapt.
SEO is an ongoing activity that improves user experience, relevance, and authority amidst all these changes.
So sometimes a pause, review, and reboot are helpful.
To help align your SEO strategy and content with your business today (and tomorrow).
We make that easy. Here. Get a free site audit.
We’ll be in touch to explain what options you have.
No hard sell. Just a few insights and ideas that might just make the difference.
"I see dead links," whispered in my best Sixth Sense impression, as I stare at the ghostly remains of a once thriving web page. That's right, folks, today we're diving into the spine-chilling realm of dead and broken links that haunt websites like digital poltergeists, wreaking havoc on user experience and search engine rankings. So grab your Ouija boards and EMF meters, and let's get started on this supernatural adventure.
Picture yourself exploring a haunted mansion, but instead of malevolent spirits, you're greeted by broken links at every turn. You try to navigate from room to room, only to find doorways leading to the great abyss. Talk about a webmaster's nightmare!
Dead links are more than just an annoyance; they're like the ectoplasm that stains your website's reputation. They spook away potential customers and even cause search engines like Google to rethink their relationship with you. Nobody wants to be ghosted by Google, right?
Fear not, brave web dude, for there are tools to aid you in your quest to rid your site of these phantasmal pests. Here are a few of my favourite paranormal investigators in the link-checking world:
Once you've identified the otherworldly culprits, you must perform an exorcism by either replacing them with functioning links, removing them completely, or redirecting them to relevant content. With the power of these tools combined, you'll send those dead links back to the digital afterlife!
To avoid your website becoming a hotspot for paranormal link activity, perform regular link audits. Quarterly sweeps are fine, but monthly investigations are even better. Also, when linking to external content, avoid shady websites that look like they belong in a Stephen King novel – they tend to generate dead links more frequently.
Lastly, exercise caution when restructuring or renaming pages on your site, as this can lead to broken internal links. Remember, an ounce of prevention is worth a pound of exorcism.
With these tips and tricks, you'll soon turn your website into a dead link-free haven, bustling with lively, engaging content that keeps your visitors coming back for more. As you banish these digital ghosts, you'll become the Bruce Willis of the online world – minus the whole [spoiler alert] "being dead" part, of course. So, happy hunting, and may your website be forever free from the clutches of the undead!
So for those about to SEO? Who you gonna call?
Woah, what’s this? Bodacious dudes, Bill & Ted are here with some most excellent SEO tips for you dude and dudettes. Strap in tight for an excellent SEO adventure. Over to you "Bill" S. Preston Esq. and Ted "Theodore" Logan… Let's start this adventure and get ready to optimise your website in the most bodacious way possible.
To rank higher on search engines, make sure your keywords are placed in the title, meta description, and throughout your content. Use keywords in a natural and organic way, and don't stuff them in unnaturally. Also, don't forget to use variations of your main keywords for a better ranking.
Backlinks are a vote of confidence for your website, and having quality backlinks from credible sources can help you rank higher. Avoid sketchy backlink schemes and focus on getting links from reputable sources that are relevant to your content. Don't buy or trade links, as it's a surefire way to get into trouble.
Make sure your website is simple and easy to navigate, as search engines love that. Keep it straightforward and allow surfers to find what they're looking for quickly. Also, make sure your site is mobile-friendly and loads quickly for a better user experience.
Keep your website updated with new and relevant content to attract search engines and keep them coming back for more. Aim to write longer content, as studies have shown that longer content ranks better in Google.
Share your content on various social media platforms to get more visibility and drive more surfers to your site. But make sure your content is worthy of being shared. Content that's heinous won't get shared, so make it bodacious!
That's all folks! Bill & Ted have signed off in their time-travelling SEO machine. Don't forget to follow these tips to help you create a website that's excellent, bodacious, and ranks higher on search engines. So, be excellent to your keywords, avoid bogus backlinks, make your site user-friendly, keep your content fresh, and share on social media platforms. With these tips, you'll be on your way to a most triumphant website!
Basically, a website without SEO is like an electric guitar without an amplifier – no matter how good you can jam, your sweet, sweet music will struggle to be heard.
Search engine optimisation, a.k.a. SEO, is the key to delivering an audience to your website. As AC/DC said, it’s a long way to the top (of Google) if you want to rock and roll.
So, how do we do it? Unlike Pay Per Click (PPC), organic SEO can’t be bought – you have to earn it.
Our SEO team are the roadies that will do the work to earn the trust, improve your search results and help turn your site into a superstar.
Are you ready to plug in and rock? Excellent. With our monthly SEO packages, we’ll amplify your traffic and electrify your website’s performance.
We’re not hidden away in a bedroom working in our underpants or some anonymous online only service from some far off land. Actually, we’re on Baker Street, in your community and most importantly local to you. We're your local SEO experts.
That means you can actually come in and see us for a chat. You can give us a call or drop us an email and we’ll promptly respond. Let’s get together and see about increasing your online presence.