Ignore the fact that two Disney references in one post is way too much and understand that search-engine-land is a volatile place.
Your website ranking can go up as well as down.
Think of the search landscape as fluid. Forever in motion.
It’s important to work consistently to improve your offering.
Google once likened core updates to a list of top movies.
One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.
So what they’re saying is, your website doesn’t need to change for your ranking to change.
Other sites might come up and knock you off your perch.
Or, your offering might be interpreted as offering more value.
But unlike a classic 80s movie like Lost Boys, which should get more credit now than it did…
A website that hasn’t changed in a year is less likely to receive accolades.
In fact, that’s only really likely to happen if you improve it.
Work on it. Keep working on it.
Keep swimming and you may reach the surface.
Stop swimming and your site will slowly sink.
You see, SEO is a little like going to the gym.
Go consistently, work hard. You’ll see results.
Stop going. What happens?
Well, you may need to loosen that belt again.
What was the last update about?
Google won’t say specifically. And it’s perhaps a bit early to tell.
However, if recent history is anything to go by, it’ll be about 3 things
How authentic and relevant is the content on the page?
How much does Google trust the website to provide this information?
What is the user experience like when consuming this information?
We’ve already seen Google’s Core Web Vitals play a strong part…
And any new signals complement factors already in play regarding page experience.
Things like mobile compatibility and site security for instance.
There are rumblings from the seo community about this update tackling spam or ai content.
Or perhaps doubling down on the E.A.T (Often now E.E.A.T):
We’ve also observed results from a focus on semantic search. Semantic search isn’t just about similar words for the same things. But rather it’s about a big focus on understanding what people really mean when they search. What are they looking to do, exactly? What is the Search Intent?
Still about Quality
The latest update has been a bit, let’s say, volatile. This has prompted a few people to ask if Google felt they had got this one wrong. When Google’s John Mueller was asked about it, he said “I’d expect a focus on quality to continue”. A little vague, but there you have it. Focus on providing quality content for your audience.
It’s not all about them
You matter, too. You know that, right?
In addition to Google rewriting their magic formula, your business evolves.
Hey there, SEO enthusiast! Welcome to Part 2 of our radical journey: "The Breakfast Club of SEO: Assembling Your Keyword Squad." In this episode, we're gonna take a trip down memory lane and borrow some...
Marketing Tips, Web Know-How & A Splash of Musical Genius We're not merely nodding to Prince's iconic album "Sign o' the Times"; we're talking about the timely evolution your website needs to keep the party...
The importance of Evergreen Content Ah, evergreen content. Just like the roots of rock n' roll, it's here to stay, making its mark throughout time. Dive in, and let's jam out on this topic together!...
Bust those pesky Google ghosts and make your website visible with our SEO essentials! Welcome to the first instalment of our Ghostbusters Guide to Bustin' Google Ghosts! If you're a business owner, blogger, or online...
Welcome to the digital stadium, where the stage is your website, and your audience spans across the globe. Just as rockstars electrify the crowd with killer guitar solos and catchy lyrics, you need to keep...
Google Algorithm Updates Did you hear that? Sounded like a rumble in the rankings. That could be because Google recently announced a major update, or rather a series of updates, to their broad core algorithm. What’s a core algorithm? It’s the...
"I see dead links," whispered in my best Sixth Sense impression, as I stare at the ghostly remains of a once thriving web page. That's right, folks, today we're diving into the spine-chilling realm of...
Ah, website design – the art of creating a digital haven that invites customers to frolic, engage, and ultimately, hand over their hard-earned cash. Sounds easy, right? Well, not so much. Every day, countless businesses...