September 13, 2023

The Five ‘Sign o’ the Times’ that it’s time to redesign your website – Let’s Go Crazy with Prince

Marketing Tips, Web Know-How & A Splash of Musical Genius

We’re not merely nodding to Prince’s iconic album “Sign o’ the Times”; we’re talking about the timely evolution your website needs to keep the party alive. So let’s get straight to the point and delve into the five key signs your site needs a revamp, all whilst channelling the Purple One’s undeniable panache.

If Your Website Feels Like It’s Stuck in 1999, Bring It into the Present Day

Feel as though your website’s lost its rhythm? When visitors are more likely to click “exit” than “explore,” it’s a sign changes are in order.

Time to Kiss Your Outdated Design Goodbye

Is your site caught in a ‘Purple Rain’ time warp? As iconic as that era was, websites, like Prince himself, need to adapt and evolve. Get on board with a sleek, modern design that resonates with today’s online audience.

No More Controversy: Make It Responsive

It’s no longer the millennium; your website must adapt to screens of all sizes. Avoid any ‘controversy’—ensure your site is as versatile as it is eye-catching.

The Need for Speed: Don’t Keep Your Audience Waiting

Slow load times can ruin the user experience quicker than you can say “Let’s Go Crazy.” Optimise your assets and put the zip back into your site’s performance. After all, a delay of even a few seconds can drive people away.

Diamonds and Pearls: SEO Matters

Google loves speed, and so will your search rankings. Fine-tune your SEO game, and you’ll soon find your site shining like a gem at the top of the search results.

When Doves Cry, Listen: UX Is King

Confusing menus and broken links? If your visitors are getting lost, it’s a clear sign your user experience needs a tune-up. Guide them smoothly through your site, so they leave feeling delighted, not bewildered.

Simplify, Don’t Frustrate: Keep Content Clear

Your visitors want information, not a riddle. Keep your site content as crisp as the intro to “Kiss” and make navigation a breeze.

Gett Off the Bench: Add Interactive Elements

If your site feels dated, it’s time to introduce some modern functionality. Remember, broken links are not only detrimental to user experience but also a no-go for SEO. Keep things running smoothly.

Social Media: Your Website’s Best Supporting Act

A site without social media is like a guitar without strings. Integrate platforms like Instagram and X (the Social Formerly Known as Twitter) to keep your content fresh and relatable.

Direct the Spotlight: Use Effective CTAs

Lead your visitors where you want them to go. Clear, effective calls to action can make all the difference in achieving your site’s goals.

Keeping Tabs: Monitor Your Performance

Understanding your site’s analytics is key to giving your audience what they desire. Keep track, refine, and improve.

Time for Your Website’s Encore Performance

Revamping your website isn’t just a task—it’s an opportunity to reinvigorate your online presence and set the stage for future successes. If any of these signs resonate with you, don’t dither. Let’s make your website the next chart-topper.

For those about to web

Article written by Alan

more ramblings...



Google Algorithm Updates Did you hear that? Sounded like a rumble in the rankings. That could be because Google recently announced a major update, or rather a series of updates, to their broad core algorithm. What’s a core algorithm? It’s the...